Industry Insights
The Intelligent Hotel: Navigating Costs with Digital Twins
The hotel industry, a sector once synonymous with bustling lobbies and seamless service, has weathered numerous challenges over the past decade. From pandemic-induced shutdowns to the relentless squeeze of rising costs and staffing headaches, hotel survival has become a masterclass in adaptation.
Room demand reached an all-time high in 2024, according to STR research. As travellers return in mass, expectations have shifted, demanding a level of personalised experience that feels both effortless and intuitive. How do hotels meet the challenge? Enter the digital twin—a virtual representation reflecting the hotel's every heartbeat.
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